Apple has confirmed a product launch event in Los Angeles on Wednesday, October 28, 2026, where it is widely expected to unveil its first Mac with a touch screen. The event, titled “Pro and Tell,” starts at 10:00 am Pacific Time, which is 10:30 pm in India.
Apple has not detailed what it will announce. Reports from Bloomberg and other outlets say the lineup will include a touch-screen MacBook Pro, a new entry-level MacBook Pro with an M6 chip, a refreshed iMac and a redesigned iPad mini.
How the Announcement Came Together
Apple sent invitations on Monday, October 19, to selected media and creators for what it called a special Apple experience in Los Angeles. Marketing chief Greg Joswiak teased the date on X the same day, writing that he could not wait to “pro and tell next week.”
Bloomberg’s Mark Gurman had reported on October 15 that Apple was inviting media to an all-day product launch experience in Los Angeles. The “Pro and Tell” name is widely read as a nod to the MacBook Pro.
What Apple Is Expected to Show
Bloomberg reports that Apple plans to debut its first touch-screen MacBook alongside a new low-end MacBook Pro with an M6 chip, a refreshed iMac and a revamped iPad mini with a sharper display. None of this has been confirmed by Apple.
Touch-screen MacBook Pro: Reports say the redesigned machines will come in 14-inch and 16-inch sizes with OLED displays, a Dynamic Island-style interface like the iPhone’s, and a lighter build. Both the OLED screen and the Dynamic Island would be firsts for a Mac. They are expected to run M5 Pro and M5 Max chips, matching the MacBook Pros introduced in March, Bloomberg said. Engadget, citing Gurman, added that a move to M6 for the high-end models is not expected until 2027.
Entry-level MacBook Pro: A 14-inch model with an M6 chip is expected to keep the existing non-touch design, according to Macworld and Engadget.
iMac and iPad mini: An M6 iMac is expected to replace the current M4 model, per Macworld, while the iPad mini is rumoured to get an OLED screen.
Not a Traditional Keynote
The invitation does not promise a standard keynote. Engadget described the event as a briefing for the press and creators rather than a conventional stage show, and Gurman called it an all-day launch experience. Cult of Mac and The Apple Post noted that Apple’s public Events page had not yet confirmed a livestream or prerecorded presentation at the time of their reports.
That could mean products are announced through press materials, hands-on sessions and online posts rather than a single broadcast.
Background: A Busy Fall for Apple
The event follows a run of recent launches. Bloomberg reported that Apple has introduced the HomeView, the HomePod mini 2 and an updated Apple TV set-top box in recent weeks, and that its first foldable iPhone, the iPhone Duo, goes on sale on Friday, October 23. Apple retail stores are reportedly preparing to start selling the new products on Friday, November 6.
CNBC, as relayed by Quartz, said the Los Angeles event will be Apple’s third product event since John Ternus succeeded Tim Cook as chief executive. Melius Research analyst Ben Reitzes called the pace a meaningful shift from two events a year.
Why a Touch-Screen Mac Matters
For years, Apple said it would not combine the iPad and Mac experiences. Bloomberg noted that touch-screen MacBook Pros would mark a major reversal of that position. Apple has long resisted touch-screen laptops, according to CNBC.
Macworld said it is possible the new machines will cost more than the current non-touch M5 Pro and M5 Max MacBook Pro models. That is speculation, and Apple has not announced pricing.
The invitation tagline also appears to settle the product name. MacRumors said it likely means the touch-screen laptops will keep the MacBook Pro branding rather than the “MacBook Ultra” name that had been rumoured earlier.
What Happens Next
Apple is expected to reveal specifications, prices and availability on October 28. Cult of Mac suggested pre-orders could open during the event, with sales about a week later, which would be consistent with the reported November 6 date. Reviews would follow once units reach customers.
India availability and pricing have not been announced.
Frequently Asked Questions
When is Apple’s Pro and Tell event?
Wednesday, October 28, 2026, at 10:00 am Pacific Time, or 10:30 pm IST, in Los Angeles.
What is Apple expected to announce?
A touch-screen MacBook Pro, an entry-level M6 MacBook Pro, a refreshed iMac and a redesigned iPad mini, according to Bloomberg.
Will the touch-screen MacBook Pro use the M6 chip?
Reports say it will use M5 Pro and M5 Max chips. The M6 is expected in the entry-level 14-inch model and the iMac.
Will the event be livestreamed?
Apple has not confirmed this. Reports describe it as a briefing for press and creators rather than a traditional keynote.
When will the new products go on sale?
Bloomberg reported that Apple stores are preparing to start sales on November 6.
Has Apple confirmed any of the products?
No. Apple has confirmed only the event, its date and its name. The products come from media reports.
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